ONREQUEST BRAND IMAGERY CONSULTING™

Brand Imagery Consulting services are typically offered in conjunction with OnRequest Custom Library™ planning and creation, providing a valuable integrated segment within OnRequest Images’ total solution. There are a variety of options available to clients within the Brand Imagery Consulting process – ranging from objective and quantitative to subjective and qualitative – but there are many common elements to this pre-production phase of any Custom Library shoot:

Discovery Meeting - Held with client brand leaders, key brand attributes are identified and strategies for depicting those attributes through photography are discussed.

Brand Imagery Assessment - Client‘s brand imagery is analyzed, considering its quality, consistency, and alignment with corporate brand attributes.

OnBrand Criteria Development - Client brand leaders and OnRequest Images brand directors determine appropriate OnBrand and Off-Brand image attributes.

Brand Imagery Recommendations - Based on discovery and research findings, the OnRequest OnBrand Photography Guide™ is developed. The Guide is a creative roadmap to any successful brand-aligned Custom Library™.

Additional services, such as focus groups, online panels, pilot shoots and eye tracking research are also available as requested.