Photography Guide

BRAND IMAGERY DEVELOPMENT

Brand Discovery

The discovery meeting is a critical first step in the OnRequest Brand Imagery Consulting™ process . Typically conducted on-site or via teleconference, senior brand imagery consultants meet with your team to define your brand’s strengths, perceived brand challenges, core brand attributes, and corporate compliance criteria. The discovery meeting enables OnRequest Images to fully understand your brand and objectives, providing the insight required to develop a successful, brand-aligned OnRequest Custom Library™.
>See how OnRequest Images helped Humana, Inc. with its ‘Build the Brand’ initiative.

OnRequest OnBrand Photography Guide™

Once the brand discovery process is complete and strategic creative recommendations have been developed, the OnRequest OnBrand Photography Guide is produced in partnership with client brand leaders. The Guide visually illustrates OnBrand and Off-Brand image examples with clear, concise directives to capture the unique attributes and personality of your brand. Categories explored include composition and cropping, lighting, focus, wardrobe, models and propping. A creative roadmap for producing brand-aligned custom imagery, the Guide is provided to clients prior to shooting and serves as a pre-production and on-set tool for consistently exceptional Custom Library imagery.
>Request your free, sample OnRequest OnBrand Photography Guide.

Brand Imagery Research & Evaluation

One of the most important elements of building a strong brand is understanding how your consumers respond to your imagery. A range of Brand Imagery Consulting services are available to help corporate brand leaders assess new or existing imagery through actionable and measurable tools. Service options include pilot shoots, focus groups, online studies and eye tracking research. Pilot image productions capture clients’ image concepts prior to large-scale production, providing the opportunity to evaluate imagery in its intended use and test its impact with consumers. Focus groups, online studies and eye tracking research can be used to validate brand imagery - existing or new - or to flag potential problems or weaknesses. Employing a variety of research methodologies, our team manages the complete process from start to finish.