T-MOBILE
The Challenge:
T-Mobile wanted to start shooting immediately in 10 different locations while branding concepts were being developed. OnRequest Images needed to develop a flexible shooting plan that enabled
T-Mobile to constantly adapt the shot list and style as the new brand concept emerged.
The Solution:
The OnRequest OnPro™ production platform made this challenging assignment a reality.
T-Mobile selected from five OnBrand Photographer Portfolios™ of globally-acclaimed talent.
From their multiple offices, the T-Mobile team used the OnRequest InstaCast™ online tool to collaborate on reviewing thousands of models in just a few days. During the first phase, OnRequest Images shot simultaneously in New York & Los Angeles, managing all aspects of the project. In the first six days of shooting, the OnRequest OnPro team processed over 12,000 unique images.
The Results:
Staying right on schedule, OnRequest Images produced the three-phase Custom Library™ in over 15 different locations, using more than 100 models. “We are amazed at the breadth, depth and quality OnRequest Images was able to achieve for us in an extremely short timeframe, with a challenging creative brief,” stated Halle Hutchison, T-Mobile’s Director of Integrated Marketing.
T-Mobile licensed over 650 color-corrected images that comprised all the necessary shots to expertly support the new brand and campaign.