FINANCIAL SERVICES
The Challenge:
This financial services group requested a library of images that captured a broad range of ethnicity, age, and native country, shot both on location and in-studio to the client’s specific brand guidelines. The model casting was complex as well, requiring parents with children, business people, and senior citizens.
The Solution:
OnRequest Images’ brand imagery consultants translated the client’s brand guidelines into an OnBrand Photography Guide™, to ensure all images reflected the personality of the brand. After selecting photographers from a strong Global Network, it was time to select the models. Using the OnRequest OnPro™ model network, producers quickly booked the talent, including African American, Chinese, Hispanic, and Korean models, some of them children.
The Results:
OnRequest Images managed all aspects of the production process, and provided art direction expertise on set. Thirty models were photographed over the course of three days. Within hours after the shoot was completed, nearly 700, 60MB image previews were streaming into a light box for client selection. The client licensed a final OnRequest Custom Library and now has a complete collection of multicultural imagery – shot to exact brand specifications – to use in future projects. All done in less than one week.