COLDWELL BANKER REAL ESTATE CORPORATION
The Challenge:
With a network that includes over 100,000 sales associates and a need to represent real estate and life style shots relating to all four regions of the United States, Coldwell Banker Real Estate Corporation turned to OnRequest Images. The turn-key approach of the OnPro™ system allowed them to focus on building the brand, rather than coordinating shoot logistics or worrying about corporate liability due to inadequate licensing.
The Solution:
OnRequest Images’ brand imagery consultants worked with Coldwell Banker Real Estate Corporation to understand their brand, translating their findings and analysis into a step-by-step guide that served as a creative roadmap for the 11 day, multi-location shoot. The OnRequest Image Licensing team then provided image licenses that detailed how, when and where images could be used to help prevent corporate liability regarding image usage.
The Results:
“We were thrilled with OnRequest Images’ total solution. With a huge need for custom, properly licensed imagery and little time to do it, their OnPro platform made what had previously seemed an impossible project totally manageable. It turned out so well, that when I presented it to my team, I received a standing ovation! We can’t wait to shoot with them again in just a few months.”
– Dana Haase, Director of Marketing, Coldwell Banker Real Estate Corporation