The Challenge

One of the largest health benefits companies in the nation came to us when they needed an infusion of new, custom brand photography. Casting was paramount:  not only did the collection need to appeal to its “general” and “aging” audiences, it had to represent multiple, multi-cultural markets.

The Solution

OnRequest developed a detailed Brand StyleGuide for Humana’s photography to follow as well as a shot list that supported their brand attributes. Casting was fast-tracked with our online casting tool enabling Humana to review, comment and select with over 20 choices for each of the 14 talent.

The Result

During the five day, three-location shoot, an award-winning lifestyle photographer selected from our global networks captured thousands of images.  Calling it a “huge success”, Humana ultimately selected and licensed over 100 new photographs for their brand-building endeavor.