The Challenge

With an incredibly tight timeline, and casting requirements that included 18 models spanning three generations and three ethnicities, Comcast needed a partner that could streamline photography production services while aligning with their updated brand.

The Solution

After on-site discovery meetings with the client and their agency, the appropriate look and feel of the imagery was determined based on and how it will distinguish the brand and how it will connect with consumers.  With a clear path to follow, execution and approval were greatly expedited.

The Results

Our photo shoot producers cut the work down to size. Finishing in less than one month, Comcast’s custom image library was complete; both the brand look and feel and the creative excellence they needed to elevate their brand was delivered.