The Challenge
Aviva completed a new brand identity with their agency, The Partners, based in the UK. They engaged OnRequest images to explore the idea of creating and owning a look and feel that supports the optimism and local authenticity that is at the core of their brand. The Partners brand guidelines gave direction for Aviva’s photography style but looked to OnRequest images to take it further and define it for the brand.
The Solution
Aviva, in collaboration with The Partners, conducted a pilot shoot with OnRequest images to test the feasibility and success of capturing the mood of the brand consistently through a defined photographic style. The shoot was spot on. Aviva now continues to partner with OnRequest images with additional global shoots including Barcelona, Los Angeles, Buenos Aires, Singapore, London and Prague. OnRequest Images provides guidance and expertise to Aviva when determining where to shoot for optimal return.
The Result
By partnering at the early stages of Aviva’s brand implementation, success in their photography vision has been realized. They currently have a library of licensed images totaling 684 and counting. Worldwide, Aviva has peace of mind knowing that each and every image upholds the power of their brand.