The Challenge
Affinia Hotels, a collection of boutique luxury properties, asked us to help create and capture the distinctive identities for three sub hotel brands: the Benjamin, the James, and the Affinia. In addition, the company needed a compelling brand photography that could speak for all Affinia properties—no easy task.
The Solution
OnRequest began by developing a creative roadmap that outlined a path to success, including finding a brand photographer who could master architecture, lifestyle and still life - three different categories not often found in the same professional. Our Global Resource Network came through with an über talent who aced all three.
The Result
As a testament to their satisfaction, Affinia engaged OnRequest in exclusive long-term contracts which featured our photography in Gourmet magazine. An even greater compliment, however, was when they asked us to help train their new staff about the values of brand style and standards.