The Challenge

Dissatisfied with existing stock databases, this category leader sought fresh, custom brand photography to communicate their new identity.  They faced the challenge of shooting and managing a substantial image collection without any internal resources or expertise.

The Solution

After collaborating with the Aetna marketing group, ORI created a Brand StyleGuide to use as a road map for the project.  In short order, producers secured lifestyle photographers, models representing multicultural families and locations.

The Results

In just a week, ORI and a team of photographers shot 1,200 images in two locations, which the client immediately began using throughout their company.  OnRequest’s Web-based Image Manager made storing, managing and distributing their new brand photography assets simple and effective.