Corporate marketing and procurement divisions collaborate to produce stronger creative and optimize budgets.  OnRequest Images presents a stimulating discussion of a new trend in buying creative services while extending your market impact. What historically has been an absent relationship between marketing and procurement is now benefiting a number of large corporations. By marketing and procurement collaborating, companies can maximize their return on creative investment.  Hear from a brand executive at Expedia as she details the process of selecting a national agency partner. Glean insights from Intercontinental Hotels Group (IHG) about what is needed for a successful procurement-led global agency selection process. Following the discussion and insights, is a Q & A with our speakers, moderator, and audience.

Presenter, Chris Campau, Director of Marketing Procurement, InterContinental Hotels Group (IHG)

Chris led InterContinental Hotels Group RFP and agency selection process for global photography & copywriting services, two of the critical marketing efforts in the $1B Holiday Inn Brands 2009-2010 re-launch.  He works with companies within strategic sourcing and procurement, primarily with vendor selection and process optimization within marketing, corporate services, and information technology functions.  Chris shares his work with marketing teams in selecting and developing effective agency relationships, including an overview of the global photography and copywriting services endeavor for IHG.

Presenter, Halle Hutchison, Director of Brand Marketing, Expedia

Halle has international, start-up and Fortune 10 experiences, with a long history in vendor selection for consumer, retail, virtual and B2B channels. She has led internal creative teams, and selected and directed top tier and specialty agencies in delivering traditional and emerging media, retail merchandising, interactive, events and sponsorships, and public relations. Halle shares her most recent procurement effort with Expedia’s national advertising agency search.

Moderator, Carla Stratfold, CEO OnRequest Images

A leader in the creative space and author of many thought provoking articles related to marketing and the impact of imagery on brands, Carla Stratfold brings over 20 years of experience building and growing businesses, selling services to the Software, Telco and Media & Entertainment industries.  Most recently, Stratfold was an officer and Senior Vice President at RealNetworks where she drove sales and distribution of their music, video and games products. Prior to RealNetworks, Stratfold was Oracle Corporation's Vice President of Product Sales and Marketing for North and South America. Carla introduces topics and poses audience questions to the speakers.

Watch the wecast "Can Creative Vision Help Your Bottom Line?"